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Q In this Discussion Board, you are asked to make use of the Market Research concepts introduced in Chapter 8 to help devise strategies for the Canadian micro-entrepreneur featured in the Princessa case. Please post a 300 - 500 word analysis of the Princessa case, focusing on creative strategies that Princessa should use to increase sales, and basing your strategies to the extent possible on market research. A further question to consider is: has Princessa done enough market research? What kind might they wish to undertake in order to devise effective strategies?

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Grasping customer attention is very important to consider when making marketing efforts as it results in high amount of return in the form of both current as well as future sales alongside high amount of profits ("Princessa Beauty Product", 2019). By establishing higher customer value, retail companies like Princessa would become liable to create highly satisfied customers who would stay loyal and buy more amount of products from the company. This would bring in more returns as profit from the organization.